MEO mask was designed in New Zealand by Auckland-based Healthy Breath Limited. The idea of creating a game-changing urban face mask came from the direct experience of the Healthy Breath team with air pollution in Asia, and the realisation that many face masks currently in the market do not adequately protect users.
The vision to create a face mask which provides superior filtration and yet highly breathable was key to the innovation. At the same time, the Healthy Breath team also knew that technical face masks are usually boring, hence a fashionable yet fully functional face mask would be a key differentiator for MEO.
